Image search is increasingly becoming popular amongst online shoppers. Properly managed image search can help online merchants create effective links to their websites.
Common Link Building Mistakes You Should Not Do
Understanding the common mistakes can help learn the better way to create links to websites using easy image search techniques. Let us look at the top 5 image link building mistakes made by SEO newcomers especially.
These are the DON’T’s of image link building for e-commerce websites:
1) DON’T use vague language for description
This is the most important rule. An image from a camera is named automatically, and most people will use this seemingly easier way. However, it is necessary to have ideal keywords in the image description to help search engine crawlers prioritize the image.
Use plain language and simple words to describe the image in as fewer words as possible. It is easy to see the most-used keywords on your own e-commerce website with the website analytics feature.
2) DON’T forget to Optimize Tags
The image’s Alt tag is an alternate text attached with the image if the browser cannot render the image.
The Alt tags are also helpful to add value to websites for better SEO. Labeling the Alt tag text using effective keywords can help generate more and effective links to your e-commerce website.
In my experience, efficient management of Alt tags is the prime factor for getting fast and better SEO ranking results.
Use simple language in a crisp, descriptive manner to describe the image. Avoid using Alt tags for irrelevant images as this incurs a penalty from a search engine.
3) DON’T forget to strategize image uploading
It is better to show your product from various angles for customers to get a better look. If you are selling a product with multiple features it’s better to add separate Alt tags (with clear and simple description) for the different images displaying the individual features or aspects.
Create unique Alt tags for each separate image and add the most-likely used keywords in a naturally descriptive manner in each Alt tag.
4) DON’T forget to Optimize the images
Online users simply don’t like to wait for more than a couple of seconds for websites to upload on their PC and laptop and maybe 5 seconds for upload on a mobile phone.
It is better to optimize the larger-sized images into smaller ones to help get faster website and image uploading.
5) DON’T forget to maintain link-building momentum
Host websites are your true allies in e-commerce industry. Always remember the higher genuine link-generating potential that associated websites have for increasing relevant user traffic to your website.
Avoid these simple mistakes and see your image search links usher in better and increased user traffic. For consultation, you may consider: Ally Digital Media. 🙂