They say that English is a globally spoken and understood language; that is partially true because there’s a thin line between understanding a language and connecting with it fully on all possible levels.
So now people all around the world might understand the words of the English language, but saying that its’ enough is just an overstatement, particularly when you have an English-based company and you are looking at ways to tap on the Portuguese market.
Well with all the digital marketing innovations and cutting edge technological inventions have changed the way of advertisement, accessibility and communication is still the base of every service that you are looking to provide.
You can make yourself available through social media networks but what if the Portuguese people couldn’t really connect to what you are talking about?
Well, not to worry, because here we have listed up some very important things that you should know about the Portuguese market, their people and the best possible way in the most rapid trend-shifting era.
Table of Contents
Know Your Audience
To start with, you must know that Portuguese isn’t just limited to Portugal alone, the Portuguese language is the official language of seven independent countries, including Portugal, Brazil, Cape Verde, Guinea Bissau, Mozambique, Angola, and Sao Tome and Principe.
So for such a powerful language and an extensive audience, you need to pitch your sales in the lingo they simply belong to, and this is where accurate Portuguese translation services differentiate from the rest.
Check Out The Trends
Believe it or not, this is what today’s world is all about, staying ahead of the trends. Portuguese trends of shopping, their stats of buying the product that you want to sell, or the service you are offering, is really very important for you. Through this, you can build the strategy for the perfect marketing.
Look Out For Competition
Assuming that competition is the sole hurdle in success is a real buzz kill in business. It takes two to make a win instead of quarrel in business world, so your competitors are logically the reason you have to grow and evolve your business into something greater. The only way you can stand out from the rest is by assuring that you truly are the best.
Coming Down To The Plan
After analysis and weighing possibilities, you can come up with a plan, a road map for taping on the Portuguese market even if you are an English-based company. If language is what it takes to get closer to them, then be it.
Now you are wondering how you or your employees can learn the Portuguese language over night. But don’t panic, this is not that it means. There are other technological ways that could make your problem go away in few clicks.
You pick up a phone and the first thing you open up is most probably a social media app or the WhatsApp messenger, why, because mobile phone apps are the best. They are the mini versions of life saving solutions.
Just a click, and your bill is paid. A tap on your phone and a message is delivered to your best friend in New Zealand right from Chicago. And the most favorite, shop, shop, shop and shop and you’ll never drop because you are only using an app on your Smartphone.
So this mobile app phenomenon can take you to your next win. You can localize your app for the entire Portuguese market. With app localization, you can turn your regular app into a Portuguese language app.
With localization, all the features are described for the natives in their own dialect and this is where they connect. Now they can know everything about your company, business and product through the app. They can even send feedback, place their orders and a lot more.
This is another thing where your larger success lies. With Website translation service, you only have to give the address of your website and the experts will take care of the rest.
By translating your website into the Portuguese language, you are now in their direct contact; the sense of belonging can make things go your side very quickly. And of course, they understand you, your company, and your product in a better way when the website is in the language they speak all the time.