One of the biggest struggles for both large and small businesses is the decision to run marketing campaigns in-house or to hire an agency.
In the world of PPC or Pay-Per-Click advertising on ad networks like Google’s AdWords, the right decision to make for a company of any size is usually to hire an expert to manage the campaign.
Ad technology is a constantly changing field, and getting a firm grip on your digital marketing strategy requires a full time effort to be made. Small companies and business owners trying to manage their campaigns in house lack the expertise and the time to effectively manage a PPC campaign and get the most out of their digital advertising budget.
Larger companies often miss out on the diverse expertise a PPC agency has to offer when they stick with an in house team, or struggle to allocate their resources effectively.
Either way, whether you choose to run your campaigns in house, or hire an agency, getting a PPC campaign to run smoothly can be a huge undertaking. Here are a few reasons why you might want to consult with an experienced PPC Company in New York…
Experienced PPC Companies Can Be More Cost Effective
If you put an agency’s campaign next to one that has been created by an in house team, you would choose the agencies more often than not. The additional expertise and experience almost always guarantees that an agency can produce better results than your in house team.
Depending on the percentage of your allocated budget that the agency takes as its fee, it is almost always advisable to speak to an expert PPC company in your area. It is important to listen to the expertise of your PPC Company when it comes to setting a budget that gives you a good profit margin.
The bottom line with any marketing effort is of course ROI, setting a budget that is too modest often doesn’t make sense for companies looking to advertise effectively on Google Ads.
Expert New York PPC Companies Understand Your Market
Succeeding on Google among thousands of competitors can be difficult for businesses in any industry, add the competitive local landscape of a metropolis like New York to the mix and it is easy to see how your ads can get lost among the crowd.
An experienced New York based PPC team will understand the difficulties of your target market, and will know how to navigate a successful ad campaign with whatever budget you put in place.
PPC Advertising is Very Complicated
Sure, it’s easy enough to set up a Google Ads account. But it isn’t as easy as you think creating and optimizing your campaign.
You need to know how to bid, choose keywords, improve ranking and quality scores, create interesting and engaging ads, make use of ad extensions, and deal with all of the other best practices that a successful PPC campaign needs to function properly. Digital marketers make a full time job of trying to master these techniques.
Keep Up With Constant Changes
An in house PPC team will be able to keep up with the constantly changing landscape of ad technology and best practices. A devoted PPC agency will spend 100% of their time and effort on making sure your campaign is successful.
Agencies have to stay up to date with changes to stay in business; otherwise they simply would not be able to show meaningful results to their clients. An honest PPC agency will make sure that all of the factors that lead to strong ranking on SERPs are taken care of and adjusted when they need to be.
PPC professionals constantly read industry updates, attend conferences, and collaborate with digital marketers.
Working with an experienced team will allow your company to benefit greatly from their expertise. In-house PPC managers simply don’t have access to the latest and greatest resources that PPC agencies make it a business to stay on top of.
Contact PPC Campaign Experts in NYC at Soft System Solution
Soft System Solution has over a decade of experience in the technology industry. We have developed countless websites and mobile apps, and provided our clients with the digital marketing services needed to support them.
Our team can help you with everything you need to get your website more traffic, increase leads, and make more sales.
We use the latest organic search engine optimization and PPC campaign management techniques to grow your business online. Call 212-695-1041 today to speak to an experienced New York PPC expert.