Thanks to the internet revolution, things have become easier and approachable for people. However, this has also led to a change in perception and methodologies, especially those involved in marketing and promotion.
To increase product sales, marketing companies often use various digital marketing techniques like Search Engine Optimisation (SEO), Social Media Marketing (SMM), Pay Per Click (PPC), App Store Optimisation, etc.
Among these techniques’ SEO has helped many e-Commerce portals generate heavy revenue. Unlike other forms of digital marketing, SEO involves technique which helps businesses to reach potential customers in a convenient online way.
Thanks to specific product related keywords, queries on search engine pages like Google, Yahoo!, Bing, etc. are directed to the client’s website, resulting in subsequent sales.
Search engines have become one of the preferred tools to look for potential business as well as customers. Unlike other forms of the query, search engine results are genuine as they use specific algorithms to filter and narrow down the results.
Moreover, stringent conditions are attached before anything is posted on any search engine result pages. Since most organizations have a huge mine of data, search engines come in handy as they are well adept at handling the copious amounts of data.
If you think SEO is a child’s play and anyone can do it, you are highly mistaken. Kaushal Thakkar, founder of INFIDIGIT, a multiple national and international award-winning SEO company says that there are several things involved when one goes for SEO optimisation.
Considering that SEO can work wonders for the growth of the business, improve sales and profits, several companies in India have opted for SEO services to stay ahead of their competitors.
With the ‘SEO India’ wave approaching its peak, companies are swiftly focusing on certain essential aspects of online business promotion for good ROI. These include:
1] Excellent and relevant content
A good product needs to be marketed in a way which will help improve sales. Since people are unaware of the product and its qualities, the text used to describe it or create awareness about it must be able to not only do justice to the product but must also be relevant for the search engine to display it on initial pages of SERPs. This helps attract customers to the site which results in increased sales.
2] Keep the user’s objectives in mind
When people search for anything on a search engine, the algorithm used by search engines considers the ultimate requirement of the user. Sending irrelevant data through search engine pages lowers the credibility of the search engine.
Therefore, a major part of SEO is the creation of content which is relevant to the user and interesting enough to generate curiosity. Due to this, the search engine optimizers take a risk with every task at hand.
They need to use all tools in arsenal (inverted pyramid, bucket brigade, easy to read relevant posts, etc.) to impress the target audience enough to generate their interest in the company and its product. One of the primary concerns for search engine optimizers is the target audience and the platform which this audience is most likely to use.
Once they have the data available with respect to user requirements (regarding app or website, mobile or desktop platforms, text, audio or video format of content) can they start working on the same?
3] Use artificial intelligence for your benefit
Most search engines use Python to understand the requirements of users. Thanks to this language, the search results are so prompt. Thanks to Artificial Intelligence, anything and everything can be searched within a fraction of a second. It analyses all data available and therefore serves as the backbone of the search engine.
4] Technical aspects
One of the major points to consider while opting for SEO is that though content matters, you cannot ignore speed. If the content is not displayed in the smallest time frame, the user will jump to another site. This can hamper your client’s market share and sales. in case the search engine is fast and shows relevant results, the client will benefit.
For e-Commerce companies to have increased sales, SEO companies are used to size up the competition present in the market.